Thursday, May 24, 2012

Blog 15. New publisher, new beginning

The Kindle Select free promo for 'Milkshake' lasted approx 48 hours. During that time around 1400 free digital copies were downloaded from the & .UK sites.

Since then, sales have really picked up, more in the UK than the States, with on average 4 copies a day being purchased for actual money. This trend is set to continue with a couple of recent developments.

I've signed to Taylor Street Publishing; a US-based company with bigger promotional and marketing aspirations than my previous publisher. They also have contacts in film and TV. I've been told (and said myself) 'Milkshake' is quite a 'cinematic' story, and the yet to be published sequel even more so.

I'm looking forward to the next stage of the journey me and Taylor Street are taking together.

As part of the 'refreshed' look to "Milkshake', the cover will shortly be updated. Will this change to the visual attraction on Amazon make any difference to sales, especially in the American market?

Do people buy based on the cover art, or the blurb?

With the new cover running initially for a month, it will be interesting to watch the sales figures.

Tuesday, May 8, 2012

Blog 14 Marketing strategy creates a FREE download!

Yes, I know the title looks like one of those spam emails, but in this case its absolutely true!

As part of a cunning marketing plan, Night Publishing has removed 75% of its titles from Smashwords and handed sole e-publishing rights to Amazon.

This means, for a limited time Milkshake is FREE!  (yes, you're meant to click on the link!)

The idea is everyone loves free stuff and, with the northern hemisphere summer fast approaching, and the time to sit around the southern hemisphere winter fires almost upon us, now is the idea time to take advantage of some free ebook entertainment.

As the free downloads encourage curious readers, the free version of Milkshake will slowly rise up the Amazon chart. At  a certain point it will then become a 'pay per view' only. Hopefully that point will be when its chart position and popularity become irresistible  and voracious readers will clamour to pay just 99c for their own copy.

That's the theory (I think!) anyway.

Now let the games begin...